An Established History

A company with a strong history and desirable association with quality. Brownsons Jewellers stands out as the pinnacle of jewellery excellence.

Established in 1932 by the well known philanthropist Albert Brownson, Brownsons Jewellers has an extremely strong heritage in the New Zealand jewellery industry. The impact on the New Zealand jewellery market only intensified when the Raniga Family took over the business in 1988. Leaving behind a successful retail and wholesale family operation in Fiji the Raniga family brought great passion and pride to the business.

Thriving on the Raniga’s enthusiasm for jewellery, the business has grown significantly in recent years. There are now five retail outlets throughout Auckland,all of which are situated in Auckland areas and cater for a market that demands premium quality.

Westfield Westcity: Pazzas And International

Located in the largest shopping centre in the Westcity - Henderson, within the Western suburbs of Auckland over the past 4 years, Brownsons Jewellers has the advantage of a large amount of foot traffic. With soon to be seven jewellery stores within the centre, Westfield Westcity is clearly the place to go for jewellery and watches. Brownsons Jewellers stands out with a strong presence as a top end retailer in terms of quality products, and exceptional personal service. This means that while some may just come across Brownsons Jewellers and be impressed, many customers are known personally and travel directly to the store to update on new stock. We stand for our values, in that, we serve our customers individually and try to obtain what the customer requires and try to assist them in their needs. Our objective is to satisfy our customers and send them out wanting to come back.

The stylish surroundings and sleek modern interior of the Westfield Westcity centre provide an alluring array of over 134 retailers that are the perfect complement for Brownsons Jewellers. The diversity of this environment provides to be ideal to be for the demographic of the area. The centre customer count was in exdess of 6.5 million in the year from 2002 - 2003, an impressive figure when you consider that at least 75% of the turnover was accounted for locally. More than 62% of the demographic own a house and the average houshold income is also just above the Auckland average. Another point to note is that a lot of migrants are now settling towards the West in particular West Harbour, and these people often have greater exposure to, and desire for, international brands and trends.

Quality And Originality

Brownsons Jewellers import both loose diamonds and fine jewellery directly, stocking only distinctive pieces that have a unique charm. We are a manufacturing jewellers specialising in hand-made and original settings that reflect the current fashion trends with timeless appeal.

The “New Look” unique and distinctive, Brownsons Jewellers in Westfield Malls Westfield, Westcity, Henderson & Pakuranga Plaza captures attention and intrigue, encouraging visitors to enter the stores. Featuring an elaborate rock wall interior that replicates a diamond mine, Brownsons position as a fine jewellery specialist is clearly highlighted and a strong point of difference is created. The dramatic red ceiling and the plush red carpet of the store’s interior reflects the mining theme by alluding to the mine fires. These striking features also enhance the luxurious atmosphere.

Stocking jewellery with a difference, and being owner operated means there is a real boutique feel captured within the Brownsons stores. With excellent merchandising and superb layout, an elite look of elegance and a subtle sense of indulgence is evident. Innovative and eyecatching window displays a prominent feature at Brownsons stores, different themes are always guaranteed to incite an aura of mystique and captivate shoppers’ attention.

Unparalleled Potential For Growth

With proven success and at a desirable vantage position, Brownsons Jewellers offer unparalleled potential and provide the ideal opportunity to further strengthen any brand’s position in the New Zealand market. Committed to top quality craftmanship and innovation, and dedicated to superb service Brownsons Jewellers Pakuranga promises to completement any brand superbly. We extend an open invitation for you to visit us, to feel the ambience of our store and experience the Brownsons hospitality. With a vibrant future ahead, Brownsons Jewellers promises to be a mine well worth exploring.

A Precious New Zealand Gem

Brownsons Jewellers in Auckland currently posses a muchcoveted gems within the New Zealand industry. In this enviable position Brownsons are aiming to increase their portfolio of exclusive top brands. A move such as this will sustain growth and secure Brownsons Jewellers a place at the forefront of New Zealand Jewellery and watch suppliers. The Most Exclusive Jewels Are At Home In The Stunning Gemstone Mine Like Surrounds Of Brownsons Jewellers.